5 Ways to Create Impactful Visual Content for Your Business | Video Production Indianapolis

Every Indianapolis business owner spends time considering how potential customers perceive their brand. Do they identify with your messaging and, more importantly will they buy from you? A big part of how businesses are viewed in this day and age is through their online presence, social media and email marketing. All of these require high quality and consistent visual content, so how can you best create the right photos and video to make an impact?

Video Production Indianapolis

Identify Your Visual Brand

When you think about branding, you most likely think of your logo, your company’s message, packaging, and essentially anything client facing. However you decide to portray your brand through photography and videography will definitely say a lot about your business.

Are your images dark and moody. bright and colorful or light and airy? Every visual style gives off it’s own vibe and you don’t want to send the wrong message with your imagery. For example, if you own a playful and vibrant children’s clothing line and all your images are very dark and heavy, it might confuse your audience.

Work with your photographer/whoever is taking your images, to make sure your photos and video are properly reflecting your brand. Think about things like the way the images are composed, the way you use lighting and the colors you share. These are just a few of the things that will help to develop a cohesive visual brand!

Video Production Indianapolis

Stay Consistent

Staying consistent with the style of your visual content will make your images more recognizable to your audience when they are scrolling through social media, and it will also bring a cohesive look to your website and marketing materials.

The other way to be consistent is by regularly communicating to your audience using images and video. Nothing is worse than looking at a businesses Instagram page only to notice that they haven’t posted in 3 months, or maybe their website images haven’t been updated in years! Prioritize both the creation of fresh visual content and then make a schedule to ensure you are sharing it.

Utilize Video on Social Media

Video is a very important element for every business, especially small businesses. However, I also understand that it can be a bit overwhelming. Finding creative and low-pressure ways to use video for your business can be very effective and also doesn’t require too much practice or planning.

Social media is a fabulous space to explore and begin implementing video elements and get comfortable being on camera. Instagram stories are so important and currently seem to be much more viewed than the feed. Also, Facebook Live is a fabulous opportunity to interact with your audience and develop your “know, like and trust” factor with potential clients. Social media outlets are prioritizing video content. Find ways to make more of it, share more of it and it will almost certainly lead to positive growth for your business!

…and Video in Email Marketing

Email marketing is another location that can be the perfect place for videos. People are more likely to engage with your email if they contain some type of video, preferably of you speaking and sharing more about your business. We are all curious people who enjoy seeing the face behind a business. It creates a deeper connection and allows people to feel like they are buying from a person and not just a business. 

Ask for Help

So when should you hire a professional photographer or videographer? Whenever you have plans for important or prominently displayed images or video it might be the time to consider hiring a professional. We spend hours studying the art of storytelling, proper lighting, audio and ensuring we have the best gear to make your vision a reality.

A few examples of times I would advise speaking with a pro would be:

  • for consistent branding or product photos

  • cohesive headshots for your team

  • important product launch videos

  • whenever you want to formally share your company’s founder story

  • if you need to beautifully document a specific event

If you are looking for Indianapolis Video Production or an Indianapolis Business Photographer, I would love to meet with you to learn how we can work together to tell the story of your business. To read more about my small business journey and see more visual content advice, you can read my recent feature on The Start Up Ladies blog!

Carmel Indiana Fresh 48 Photography & Film | Newborn Photographer

Why You Should Consider Booking a Lifestyle Family Film Session in 2019 | Kelli White Photography + Films

Indianapolis Lifestyle Family Films | Kelli White Photography + Films

In 2019 I have started offering family films in addition to my traditional photography packages. (You can view all of my family films here!) If you are wondering why you might want to consider this new opportunity, here are a few reasons why I would encourage every Indianapolis family to think about trying something new to create some great memories with you family this year.

Things Will Change

There are very few things I am sure of in this life, but change is most certainly one of them. Your children will grow up. Those tiny little voices will become deeper one day and the sleepy Saturday mornings you spend cuddling in bed and playing at the park, will slowly morph into watching you busy teenagers spend time with friends and preparing for college visits.

While this is both a beautiful and challenging part of life, documenting your days right now, with a film, is a special and unique gift for you, your children and the generations to come. You will not regret having these priceless memories on video to keep forever. They will become even more valuable with every passing year!

Mix It Up

If you are the family who has had photos taken every fall for your holiday card, maybe this is the year to mix it up a little bit. Of course, you will still leave the session with a number of still images, but the focus will be on documenting this time in your life through video. It may seem a bit different to think of someone (me!) video taping your interactions, words and movements, but I promise when everything is compiled and crafted to music the results will pleasantly surprise you. You can see some of my past films here to get an idea of what the finished product will look like.

More Natural and Relaxed

Film sessions last a bit longer than photography sessions, and a big reason why is because they are more candid and allow you and your children time to interact and go with the flow. I take a documentary style approach (while also providing some guidance when needed) which gives your family time to kind of “do your thing” and enjoy genuine, un-posed moments together.

Document Special Moments or Your Everyday

Maybe you are expecting a new baby and want to capture this life changing memory with a film, or perhaps you just love your family’s morning routine and think “Wow, I wish I could save this forever.” Now you can! Maybe you love to cook homemade pizza on Friday night together, or you love going to the lake together each weekend… anything you want to document (special or routine), I am certain it will make for a beautiful family film.

Special Rate

If you are interested in documenting your family this way in 2019, please reach out to get on my calendar. I will be taking on a select number of films this year and I am also offering them at a discounted rate for all of 2019!

Lifestyle Family Photography and Family Film | Carmel Indiana Newborn Photographer

Carmel Indiana Newborn Photographer

Lifestyle family photography is so dear to my heart. The natural and relaxed atmosphere is perfect for my families (i.e. no bringing little ones out in the cold) and I feel so much more connected to you when I am in your home.

In addition, I am incredibly so excited to start bringing these images to life with family films. When this sweet family reached out to me to document their twins through out their first year, I was over the moon to be a part of their first year journey and I loved featuring them in one of my first in-home family films.

Get In Touch

If you are seeking a Carmel Indiana lifestyle family photographer for any upcoming milestones with your family or a family film of your own, I would love to connect. I can’t wait to meet you and document your family’s special connection.