5 Ways to Create Impactful Visual Content for Your Business | Video Production Indianapolis

Every Indianapolis business owner spends time considering how potential customers perceive their brand. Do they identify with your messaging and, more importantly will they buy from you? A big part of how businesses are viewed in this day and age is through their online presence, social media and email marketing. All of these require high quality and consistent visual content, so how can you best create the right photos and video to make an impact?

Video Production Indianapolis

Identify Your Visual Brand

When you think about branding, you most likely think of your logo, your company’s message, packaging, and essentially anything client facing. However you decide to portray your brand through photography and videography will definitely say a lot about your business.

Are your images dark and moody. bright and colorful or light and airy? Every visual style gives off it’s own vibe and you don’t want to send the wrong message with your imagery. For example, if you own a playful and vibrant children’s clothing line and all your images are very dark and heavy, it might confuse your audience.

Work with your photographer/whoever is taking your images, to make sure your photos and video are properly reflecting your brand. Think about things like the way the images are composed, the way you use lighting and the colors you share. These are just a few of the things that will help to develop a cohesive visual brand!

Video Production Indianapolis

Stay Consistent

Staying consistent with the style of your visual content will make your images more recognizable to your audience when they are scrolling through social media, and it will also bring a cohesive look to your website and marketing materials.

The other way to be consistent is by regularly communicating to your audience using images and video. Nothing is worse than looking at a businesses Instagram page only to notice that they haven’t posted in 3 months, or maybe their website images haven’t been updated in years! Prioritize both the creation of fresh visual content and then make a schedule to ensure you are sharing it.

Utilize Video on Social Media

Video is a very important element for every business, especially small businesses. However, I also understand that it can be a bit overwhelming. Finding creative and low-pressure ways to use video for your business can be very effective and also doesn’t require too much practice or planning.

Social media is a fabulous space to explore and begin implementing video elements and get comfortable being on camera. Instagram stories are so important and currently seem to be much more viewed than the feed. Also, Facebook Live is a fabulous opportunity to interact with your audience and develop your “know, like and trust” factor with potential clients. Social media outlets are prioritizing video content. Find ways to make more of it, share more of it and it will almost certainly lead to positive growth for your business!

…and Video in Email Marketing

Email marketing is another location that can be the perfect place for videos. People are more likely to engage with your email if they contain some type of video, preferably of you speaking and sharing more about your business. We are all curious people who enjoy seeing the face behind a business. It creates a deeper connection and allows people to feel like they are buying from a person and not just a business. 

Ask for Help

So when should you hire a professional photographer or videographer? Whenever you have plans for important or prominently displayed images or video it might be the time to consider hiring a professional. We spend hours studying the art of storytelling, proper lighting, audio and ensuring we have the best gear to make your vision a reality.

A few examples of times I would advise speaking with a pro would be:

  • for consistent branding or product photos

  • cohesive headshots for your team

  • important product launch videos

  • whenever you want to formally share your company’s founder story

  • if you need to beautifully document a specific event

If you are looking for Indianapolis Video Production or an Indianapolis Business Photographer, I would love to meet with you to learn how we can work together to tell the story of your business. To read more about my small business journey and see more visual content advice, you can read my recent feature on The Start Up Ladies blog!

Your Experience with Kelli White Photography | Indianapolis Family Photography

What to expect and how to prepare for your Indianapolis Family Photography Session…

I am excited to be working with some new and returning families this year and I hope everyone is having a great start to 2019! When I work with each family I try my best to follow a consistent workflow so everyone has a high-quality experience from start to finish. Here is a bit more about what you can expect when you choose to work with Kelli White Photography for your family photography.

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How to Book?

After we connect through email, web or social I will send you my booking calendar with specific details about your session and any available dates. You can choose any date and time that works for you and place your retainer at the same time. You will also get a link to a session agreement and questionnaire so I can learn more about your family.

This information helps me to prepare for your session, scout out any location ideas you have and gather some info about your personalities and interests. At this point I will be very excited for your session and looking forward to meeting you!

Now on to the fun part… choosing what to wear for your family photos

After you have booked, I will send you a link to my online styling service that will give you ideas and help you to plan out your outfits. I recently wrote a post detailing the service, so you can view this to get an idea of what it offers. I love how it saves you time, provides great and affordable style options and allows you to order online if you so wish! I also wrote a post that offers some additional guidance on styling your session.

What to Know Before Your Session

Finally before we meet I will send you a final email with some last minute reminders to help ensure we are all set on time, date and location. This email will also include your final invoice to be paid prior to your session and information about digital file delivery and printing options.

I also like to remind families that my photography session style is relaxed, connected and candid. I want you to focus on loving your family and I will do the rest. While I will try to get a fairly traditional picture at the beginning of the session, you will not spend the entire session smiling at the camera. I won’t tell your kids to “say cheese” but I may chase them around the park or ask them to feed my silly stuffed owl in order to get some genuine smiles. :)

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Once You Arrive

When you arrive at the session location, I will normally be gathering my gear or ready to go right outside my silver subaru (I love my little wagon!). Don’t be too surprised if I spend the first few moments introducing myself to your kiddos. I want them to feel comfortable with me before I start taking pictures, like a family friend, and not like a stranger with a big scary camera. I also like to walk a little bit before our first image, to get to know you more, catch up and connect. Again, you are now my friends and I want everyone to feel relaxed and happy for picture time.

Finally… we will create some memories!

Now that we are all connected and officially friends, I will direct you and your family through some different locations and poses. The key for the adults to remember is to spend the time looking at your beautiful family and enjoying the time together. I will work on getting your kids to laugh or smile (or be serious if that is their personality), and will probably make a total fool out of myself at some point in order to do so - no shame. I want to capture your family’s true personality, unique connection and the joy that always shines through in every session. Each family session lasts about 45 minutes (sometimes a bit less, sometimes a bit more) but I always allow for flexibility depending on your needs.

After the Session

Once we are finished we will all say goodbye and hopefully you will all leave feeling energized and pleased. The BEST compliment for me is when mom or dad gets to the end of the session and says “That was actually a lot of fun!” I want you all to enjoy the experience and the time you get to spend with your family. Even when a child has an unhappy moment during the session or you think we didn’t get many ”good photos” …I promise you can trust me!

Delivery

Within 1-2 weeks I will send you a link to your family slideshow set to music that has some of the best highlights from your session. This will be for you to download and keep, and/or share with family and friends. After this (2-3 weeks) I will send all of the high-res digital files in an online password protected viewing gallery. From here you can order prints, download your images and have the images for any of your personal use.

Thank You

After your session I will stay in touch. I’ve been known to send emails, holiday gifts, or thank you cards. I appreciate everyone who inquires, or decides to book a session with me. You are supporting me and my little family and I want you all to feel valued and respected. I LOVE my career and being able to document the love and connection of so many wonderful families makes my heart sing! Peace and blessings in the year ahead. I hope to see you soon!

My New Styling Service to help you with Family Photo Outfit Ideas | Indianapolis Family Photographer

Family Photo Outfit Ideas

Once you have decided to book a family photography session and found a great location, the next step is to start coming up with and planning your family photo outfit ideas. I am so happy to announce that I have a new tool included with my sessions, that will help save you time and find some fabulous options as you plan and coordinate your outfits.

Here is a sneak peak at the service and some screenshots to give you an idea of what you will find.

1. you will receive the styling website and log in code

Use this to to enter the online system and get started!

What To Wear for Family Photos

2. add in your details

Number of people included in your session, ages, sizes, genders. Also you will select the style/vibe for your session and colors you prefer. This is fun to experiment with to get a variety of results. You can also always ask me for assistance if you need help or advice!

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3. View Your Results

Once you have your information entered the computer will distribute a number of great and afforable options for you to choose from for each member of your family. It will also give you step by step instructions to ensure you can easily complete your look!

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4. Email Your Results, Shop & Style

From here you can send all of the results directly to your email and use this info to create looks from items you have in your own closet, or by purchasing the items online. They even give you direct links so you can do all of this within minutes while sitting on your couch.

No time spent going store to store looking for the perfect outfit with a toddler in tow… no wasted time shopping and returning items… I know that as a busy parent and/or family member your time is valuable and I really hope this tool is helpful for you as you plan your Indianapolis family photography or couples session!

Indianapolis Family Photo Outfits
Outfits for Family Photos




Indianapolis Family Photographer - The Reset Conference - Sarah Hill Studio Session

For those of you that have been following my social media posts and journal you will see that I recently attending The Reset Conference. It was such an amazing experience and I feel so reenergized and motivated, both personally and professionally. There were so many talented artists speakers and entrepreneurs. 

Sarah Hill's Studio

Throughout the conference there were a number of chances to watch and learn from other photographers, and following the main conference I had the chance to visit Sarah Hill's studio in downtown Greenwood. It was a small group and we had the opportunity watch her shoot, ask her questions and receive some mentorship from her on how to run a successful business and how to create beautiful imagery. 

images from the morning

This family was so adorable and they kids were very sweet and full of energy. Sarah keeps her sessions short and sweet which makes it easier on the family and kids. Here are a few more of the images I captured during our time at the studio.

 

I love the dreamy tones of the creams and blush. They make for such beautiful skin tones and absorb the light in such a gorgeous way. 

Off to find a space

I am officially on the hunt for a studio space! The cold weather months in Indiana don't correlate well with sunny outdoor sessions, so I would love to have a beautiful space where I can host families, couples and newborns during the chilly winter days. It would be a dream come true!

If you are interested in a studio session let me know! I'm exploring a few spaces in Indianapolis and will be sure to share once I have a space to share. I would love to capture your family in studio, inside your home or outdoors during the warmer weather.