5 Ways to Create Impactful Visual Content for Your Business | Video Production Indianapolis

Every Indianapolis business owner spends time considering how potential customers perceive their brand. Do they identify with your messaging and, more importantly will they buy from you? A big part of how businesses are viewed in this day and age is through their online presence, social media and email marketing. All of these require high quality and consistent visual content, so how can you best create the right photos and video to make an impact?

Video Production Indianapolis

Identify Your Visual Brand

When you think about branding, you most likely think of your logo, your company’s message, packaging, and essentially anything client facing. However you decide to portray your brand through photography and videography will definitely say a lot about your business.

Are your images dark and moody. bright and colorful or light and airy? Every visual style gives off it’s own vibe and you don’t want to send the wrong message with your imagery. For example, if you own a playful and vibrant children’s clothing line and all your images are very dark and heavy, it might confuse your audience.

Work with your photographer/whoever is taking your images, to make sure your photos and video are properly reflecting your brand. Think about things like the way the images are composed, the way you use lighting and the colors you share. These are just a few of the things that will help to develop a cohesive visual brand!

Video Production Indianapolis

Stay Consistent

Staying consistent with the style of your visual content will make your images more recognizable to your audience when they are scrolling through social media, and it will also bring a cohesive look to your website and marketing materials.

The other way to be consistent is by regularly communicating to your audience using images and video. Nothing is worse than looking at a businesses Instagram page only to notice that they haven’t posted in 3 months, or maybe their website images haven’t been updated in years! Prioritize both the creation of fresh visual content and then make a schedule to ensure you are sharing it.

Utilize Video on Social Media

Video is a very important element for every business, especially small businesses. However, I also understand that it can be a bit overwhelming. Finding creative and low-pressure ways to use video for your business can be very effective and also doesn’t require too much practice or planning.

Social media is a fabulous space to explore and begin implementing video elements and get comfortable being on camera. Instagram stories are so important and currently seem to be much more viewed than the feed. Also, Facebook Live is a fabulous opportunity to interact with your audience and develop your “know, like and trust” factor with potential clients. Social media outlets are prioritizing video content. Find ways to make more of it, share more of it and it will almost certainly lead to positive growth for your business!

…and Video in Email Marketing

Email marketing is another location that can be the perfect place for videos. People are more likely to engage with your email if they contain some type of video, preferably of you speaking and sharing more about your business. We are all curious people who enjoy seeing the face behind a business. It creates a deeper connection and allows people to feel like they are buying from a person and not just a business. 

Ask for Help

So when should you hire a professional photographer or videographer? Whenever you have plans for important or prominently displayed images or video it might be the time to consider hiring a professional. We spend hours studying the art of storytelling, proper lighting, audio and ensuring we have the best gear to make your vision a reality.

A few examples of times I would advise speaking with a pro would be:

  • for consistent branding or product photos

  • cohesive headshots for your team

  • important product launch videos

  • whenever you want to formally share your company’s founder story

  • if you need to beautifully document a specific event

If you are looking for Indianapolis Video Production or an Indianapolis Business Photographer, I would love to meet with you to learn how we can work together to tell the story of your business. To read more about my small business journey and see more visual content advice, you can read my recent feature on The Start Up Ladies blog!

The Urban Chalkboard Indianapolis Family Photography Mini Sessions

Indianapolis Family Photography at The Urban Chalkboard

From time to time, I host some short and simple mini portrait sessions in partnership with The Urban Chalkboard near Indianapolis located on the northside in Carmel. Over the past year I have developed a lovely little partnership with the owners and staff at The Urban Chalkboard and I cannot recommend them enough to anyone with young children! They are truly one of my favorite spots in the Indianapolis area.

If you’ve seen my social media posts you may be wondering what these little sessions include, so I wanted to provide a few details if you are thinking of stopping by to join in on one!

Indianapolis Family Photographer

How long do the sessions last?

The session lasts about 5 minutes. It may be hard to believe, but I can usually get a variety of shots and expressions during this quick time. If your child is having a rough day (I know mine has her moments!) or doesn’t come out of their shell right away, The Urban Chalkboard has plenty of space for children to relax and explore. I normally stay a few minutes after the sessions finish, in case any families need a bit of extra time.

What type of backdrop do you use?

I include a simple and classic backdrop (black or white, minimal decor) in order to give a timeless look that will display well in your home.

How many images will I receive?

Most sessions produce 5+ images in both black and white and color.

What style are the photos?

All of the images are portraits and normally shot in a fairly tight frame i.e. shots from the shoulders/waist up. They are normally a more traditional, look at the camera style image, but I try to include some variety in expressions.

Urban Chalkboard Indianapolis Family Photography

When are the sessions hosted?

Only on select dates (3-4 times) throughout the year, usually around specific holidays or events. Be sure to follow my social media accounts to learn more or subscribe to The Urban Chalkboard’s newsletter!

How much do they cost?

We require a booking fee and that is applied towards your image purchase. Prices vary depending on the event, but normally the full 5+ image gallery is around $50.

Urban Chalkboard Indianapolis Family Photography

How are these different from your normal family sessions?

My full family sessions last up to one hour and are shot at the location of your choice. Full family sessions also include wardrobe styling, additional service prior to and following your photos, more images and an image video slideshow. Sessions at The Urban Chalkboard are short, provide a small number of images and shot in a much more controlled/posed way, opposed to my lifestyle family work.

Why should I consider a mini session at The Urban Chalkboard?

Maybe it’s been way too long since you’ve updated your photos and a full session isn’t in the cards for you this year due to schedule, budget, etc… but you would really love an updated portrait of your child, or more importantly with your child. Or perhaps you’d like to surprise grandma, grandpa, dad, mom with a portrait session! These can be a simple and unique gifts and provide you with high quality images to display in your home.

The Urban Chalkboard Indianapolis Family Photography

Questions?

Get in touch if you have any questions or if you are interested in booking any other type of session. (newborn, family or wedding)

15 Great Indoor Locations for Your Indianapolis Photography Session

15 Great Indoor Locations for Your Indianapolis Photography Session

On occasion you may find yourself looking for the opportunity to have family photos captured at an indoor Indianapolis location. Maybe the weather isn’t cooperating, too cold or too rainy, or maybe you just want a change of pace from the traditional sunset session. Here are 10 ideas in the Indy area that provide a beautiful setting while also being inside, protected from the elements. 

Indianapolis Family posed for family photography in Hotel Lobby

1.     Hotel Lobby

Indianapolis is home to some gorgeous hotels. Many of their lobby areas also offer great natural light! Be sure to gain permission from the hotel staff before scheduling a session here. I have a few local hotels that I work with and they have allowed me to capture some great images indoors!

2.     Green House

Why not bring the outdoors inside for your session? Green houses provide beautiful light, gorgeous colors and are also indoors! Indianapolis has a bunch of different nurseries that welcome photographers.

3.    Central Library

The downtown branch of the Indianapolis Public Library is amazing and has a large area of windows that make for a dream photography location. You do have to pay to shoot here, but the fee is very worth the gorgeous setting!

4.     Parking Garage

Okay, so this may sound a little crazy, but go with me. A parking garage can provide some great coverage from rain, while also giving you natural light and an urban feel. You can also gain some beautiful views from the higher vantage point. I would love to do an urban session with some shots in/around a parking garage!

5.     Coffee Shop

I am a big coffee fan! Iced (my fav), pour over, espresso… love, love, love! If you are like me and feel a strong connect to this lovely brew maybe your favorite coffee shop is a good spot for your next session. Little shops like this can work well for couples at engagement or anniversary sessions.

6.     Event Venue

Some of the best event venues in Indianapolis sit idle during the weekdays when wedding and events aren’t taking place. I have a few spots that I’m connected with and if you have a location that interests you, I would love to reach out and see if they would welcome us for your family session!

7.     Your Favorite Shop

You may have recently seen the new trend that includes capturing professional photos inside of large chain stores, IKEA, Michaels, Hobby Lobby. This just goes to show that with the right eye you can really make any space look special and beautiful!

8.     Studio

Here at KWP I don’t currently have a full time studio space (long term dream!), however, I do have access to a few rental studios where I can arrange for your session! If a studio session interests you, let me know and I can send you some additional information.

Mother with children in Indianapolis studio

9.     Church

Your church may be the perfect spot for your family session. We all know they make great wedding locations and photos, but they may also allow us to capture family or engagement photos on your church campus. Having a space that is special to you and your faith can make for very meaningful portraits.

10.   Museum

As you may have heard Newfields is a great location for photos and they do have a few indoor locations that can work great! There are also a variety of different types of museums in Indianapolis that could provide a unqiue backdrop for your session. Always be sure to inquire (or ask me about a location) before taking photos!

11.   Brewery

The rise of craft beer popularity in the Indianapolis area has created a boom in some really interesting and visually stunning breweries. If you and your spouse or fiancé love craft beer this could make for a picture perfect spot!

12.   Union Station

Do you remember going down to Union Station as a kid when they had all of the shops open? This shopping location is now closed, but the event venue and the hotel are still open! This is definitely one of the most interesting locations in Indianapolis and could make for some really fun and special images.

13.   Airport

Love to travel? Maybe one of your parents is a pilot? An airport session could be a fun and outside-the-box location to host your session. There are a few smaller airports throughout the city, in addition to the Indianapolis International Airport. 

14.   Your Own Home

Often times your own home gets overlooked as the best spot to host your session. The space where you raise your children, eat your meals and say your prayers at night, is often times the most important place in your life. Even if your home doesn’t look like West Elm (hard to do with little kiddos!) I promise I can help you make gorgeous, connected and memorable images you will deeply value!

15.   Embrace the Elements

If you are up for an adventure we can always brave the elements to get some interesting photos. Light rain, snow, hot and sunny, cloudy skies… we can make it work for you! While, I would probably avoid some of the harsher elements with very young kids, making the most of your surroundings can be a fun adventure for the right couple or family.

Book Your Indoor (or Outdoor) Session

I love a sunset session as much as anyone, but it isn’t always available with the unpredictable weather here in Indiana. (i.e. the 2018 winter that never ended) Get in touch with me today and I can help you find the perfect spot for your next session!

*also, while I handle all location planning for my clients, if you are interested in setting up your own shoot (or even with another photographer) please be sure to get proper permission before shooting in any location as rules and regulations are constantly changing.  

Family Night Mini Sessions - Indianapolis Family Photographer - Kelli White Photography

FAMILY NIGHT MINI SESSIONS - INDIANAPOLIS FAMILY PHOTOGRAPHER - KELLI WHITE PHOTOGRAPHY

I love connecting with new Indianapolis families, especially at events where I get the chance to photograph their adorable smiles! I had the chance to work with The Urban Chalkboard again at one of their recent family nights. It was so much fun and the kids enjoyed pizza, and playing with lots of fun toys and activities. 

In between the activities, I was able to capture some of these cute little smirks and smiles! It was a very enjoyable evening and I had the chance to test out my normal school photography set up with families and sibling shots. I have loved the simplicity that the black back drop can provide and it really does a great job of putting the focus on the children and their expressions. 

All of the families were really sweet and I enjoyed having the chance to meet more people in and around the Indianapolis and Carmel area. After spending a few years away from Indiana, it is so nice to be home and back in the midwest. I love the people and, yes, even the weather most of the time. The chance of seasons is just not something we had when I lived down south. 

If you have young kids in the Indianapolis area, or even if you are visiting from Terre Haute or another location, be sure to check out The Urban Chalkboard. They have so many fun activities for kids and they have classes for a variety of ages to enjoy. They also have some solid coffee for all the sleepy mamas out there! In addition they are starting a preschool soon so if you have kiddos in that age bracket you should check out The Learning Studio! They are a great community partner of mine and I loved being a part of their family night!