5 Ways to Create Impactful Visual Content for Your Business | Video Production Indianapolis

Every Indianapolis business owner spends time considering how potential customers perceive their brand. Do they identify with your messaging and, more importantly will they buy from you? A big part of how businesses are viewed in this day and age is through their online presence, social media and email marketing. All of these require high quality and consistent visual content, so how can you best create the right photos and video to make an impact?

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Identify Your Visual Brand

When you think about branding, you most likely think of your logo, your company’s message, packaging, and essentially anything client facing. However you decide to portray your brand through photography and videography will definitely say a lot about your business.

Are your images dark and moody. bright and colorful or light and airy? Every visual style gives off it’s own vibe and you don’t want to send the wrong message with your imagery. For example, if you own a playful and vibrant children’s clothing line and all your images are very dark and heavy, it might confuse your audience.

Work with your photographer/whoever is taking your images, to make sure your photos and video are properly reflecting your brand. Think about things like the way the images are composed, the way you use lighting and the colors you share. These are just a few of the things that will help to develop a cohesive visual brand!

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Stay Consistent

Staying consistent with the style of your visual content will make your images more recognizable to your audience when they are scrolling through social media, and it will also bring a cohesive look to your website and marketing materials.

The other way to be consistent is by regularly communicating to your audience using images and video. Nothing is worse than looking at a businesses Instagram page only to notice that they haven’t posted in 3 months, or maybe their website images haven’t been updated in years! Prioritize both the creation of fresh visual content and then make a schedule to ensure you are sharing it.

Utilize Video on Social Media

Video is a very important element for every business, especially small businesses. However, I also understand that it can be a bit overwhelming. Finding creative and low-pressure ways to use video for your business can be very effective and also doesn’t require too much practice or planning.

Social media is a fabulous space to explore and begin implementing video elements and get comfortable being on camera. Instagram stories are so important and currently seem to be much more viewed than the feed. Also, Facebook Live is a fabulous opportunity to interact with your audience and develop your “know, like and trust” factor with potential clients. Social media outlets are prioritizing video content. Find ways to make more of it, share more of it and it will almost certainly lead to positive growth for your business!

…and Video in Email Marketing

Email marketing is another location that can be the perfect place for videos. People are more likely to engage with your email if they contain some type of video, preferably of you speaking and sharing more about your business. We are all curious people who enjoy seeing the face behind a business. It creates a deeper connection and allows people to feel like they are buying from a person and not just a business. 

Ask for Help

So when should you hire a professional photographer or videographer? Whenever you have plans for important or prominently displayed images or video it might be the time to consider hiring a professional. We spend hours studying the art of storytelling, proper lighting, audio and ensuring we have the best gear to make your vision a reality.

A few examples of times I would advise speaking with a pro would be:

  • for consistent branding or product photos

  • cohesive headshots for your team

  • important product launch videos

  • whenever you want to formally share your company’s founder story

  • if you need to beautifully document a specific event

If you are looking for Indianapolis Video Production or an Indianapolis Business Photographer, I would love to meet with you to learn how we can work together to tell the story of your business. To read more about my small business journey and see more visual content advice, you can read my recent feature on The Start Up Ladies blog!

Indy Mommy Market - Indianapolis Event Photography - Kelli White Photography

A beautiful morning at the Indy Mommy Market in Indianapolis

Earlier this summer I had the wonderful privilege of photographing a fabulous event on the northside of Indianapolis, the Indy Mommy Market. This maker's market features some fabulous local businesses who create beautiful products for kids and families.

I spent the morning capturing images of these gorgeous products and the event attendees. I also created a short and sweet video that features this great local event. They hold the Indy Mommy Market in the summer and winter season at the Hamilton County Fairgrounds in Noblesville. Be sure to check them out at a future event!

As a former event planner I love events of all shapes and sizes, if you are hosting an event and looking for a photographer I please reach out and let me document this special day!

Indianapolis Family Photographer - Urban Chalkboard Mommy & Me

Indianapolis Family Photographer - Urban Chalkboard Mommy & Me

Last month I had the chance to photograph more Indianapolis families at The Urban Chalkboard. This special day was spent celebrating some of the most important members of each family... Mom! 

Every mom out there is a super hero in my book. Seeing these sweet moms with their adorable kiddos showed me just how many wonderful mother's we have here in the Indianapolis and Carmel area. You could tell how much each one loved their family and their children!

The world can sometimes be a tough place for moms. There is so much pressure to be the perfect mom, when really all of us are perfect in the eyes of our children. I am very thankful that I had the chance to hopefully help each of these ladies to relax a little bit and enjoy their special day.

These images make me so happy and I really hope that all of the moms had fun with their families and kids. Way too often mom is the one behind the camera and not in front getting her picture taken (guilty!) So this special event at The Urban Chalkboard was an excellent way to make sure these moms had some updated photos with their little ones. Cheers to all of the hard-working moms out there!

If you are a mom, dog mom or mom-to-be and need some updated images I would love to meet you and help capture your memories!

Indianapolis Brand Photography - Kelli White Photography - Urban Chalkboard

INDIANAPOLIS BRAND PHOTOGRAPHY - URBAN CHALKBOARD

Over the last few months I have had the privilege of working with one of the best locations in Indianapolis for families and children! The Urban Chalkboard is a lovely little spot for young kids and it's also a treat for mom and dad to enjoy some coffee and conversation while their kiddos play. 

They are currently in the process of opening up a preschool called The Learning Studio and they were in need of some images for their new website and social media presence. It was so much fun to interact with the teachers and potential students and families! 

They have some incredible programs planned for the children and they also have amazing teachers leading the program. It is sure to be a lovely opportunity for each child that attends and learns in this special place.

Mr. Daniel in the photo below came to sing and dance with the children. He plays songs, sing, dance and provides instruments for the kids to play with. He is very popular on the northside of Indianapolis and after seeing his class you can understand why! His energy is so infectious and the kids LOVE him!

I recently started offering school photography in the Indianapolis and Terre Haute areas, so I felt like this opportunity made for a great partnership. I love working with the staff at The Urban Chalkboard and I really enjoyed having the chance to work on some brand photography.  

If you or your company is looking for a brand photographer in the Indianapolis area, please reach out and let me know how we might be able to work together! I would love to help you take your brand to the next level with images that represent you and your business. 

Also, if you have children in the Indianapolis or Carmel area. be sure to check out The Urban Chalkboard and learn more about The Learning Studio